CRMInstitutional CRM for Securities Industry

Product

I. Standardized & Centralized Customer Information Management

1.    Customer Information Standards Framework
Establishes unified data standards to cover three core categories, ensuring consistency across systems with clear field formats and validation rules:

·        Basic Information: Customer identifiers, ID documents.

·        Associated Parties: Legal representatives, controlling shareholders, beneficial owners.

·        Risk Information: Suitability ratings, AML risk indicators.

·        Validation Rules: Includes auto-conversion of 15-digit to 18-digit ID formats.

2.    Legacy Data Governance & Migration
Consolidates data from multiple systems into a centralized database to improve data quality:

·        Data Cleansing: Deduplication and completion.

·        Data Transformation: Standardized formatting.

·        Data Consolidation: Automatic detection and merging of duplicate customer records.

·        System Coverage: Hundsun system, OTC systems, subsidiaries, etc.

·        Unified Customer ID Framework
Implements dual ID identification with mapping for unique cross-system recognition:

·        Two Types of IDs: Customer Center ID (based on three identifiers) and UID (based on broader entity recognition).

·        Mapping: Establishes correspondence between “three identifiers – Customer Center ID – UID.”

II. Real-Time Multi-Channel Information Sharing & Collaboration

·        Online Service Functions
Provides multi-dimensional APIs for real-time access by business systems:

·        Core Functions: Query, create, update, and deactivate customer information (basic, associated parties, risk ratings, etc.).

·        Identification Dimensions: Supports lookup by Customer Center ID, three identifiers, or source system customer number.

·        Change Broadcasting Mechanism
Ensures automatic synchronization of customer information updates, minimizing manual intervention:

·        Trigger: Activated when key fields (e.g., phone number, risk rating) change.

·        Execution: System broadcasts notifications to subscribed downstream systems (CRM, risk control platform).

3.    Batch Data Processing
Supports large-scale data operations for offline and cross-system requirements:

·        Batch Import: Daily full synchronization of business registration, tax data, etc.

·        Batch Export: Export of addresses, suitability information, etc.

·        Value: Enhances efficiency for large-volume processing, supporting offline analysis and reconciliation.

III. Unified Customer View & Precision Operations

1.    360° Customer Profile Integration
Builds a holistic view for one-stop customer manager queries:

·        Scope: Basic details, contact info, associated party network (directors, controllers), risk data (AML ratings, blacklist flags), product holdings (asset managers, custodians), etc.

2.    Similar Customer Identification & Merging
Reduces duplicate records to improve accuracy:

·        Identification: End-of-day batch scan detects similar customers (e.g., same ID number but different names).

·        Process: Generates a list of potential duplicates for manual review and merging.

3.    Customer Relationship Discovery
Uncovers connections for business expansion and risk analysis:

·        Dimensions: Personal identifiers, phone + name combinations, etc.

·        Types: Links between individuals and institutions (e.g., individual as company director), product-to-manager relationships.

·        Application: Enables cross-selling and risk penetration analysis.

IV. Compliance & Permission Control

1.    Granular Information Permissions
Enables controlled sharing of sensitive data to ensure security:

·        Configuration: Permissions defined at system and field level (e.g., contact info visible only to originating system, suitability data shared at HQ).

·        Enforcement: Dual-layer control via API and page access.

2.    Non-Resident Tax Information Management
Meets international compliance requirements (FATCA/CRS):

·        Collection: Gathers personal/institutional tax-residency data (e.g., country of residence, taxpayer ID).

·        Support: Provides full coverage updates and historical tracking.

3.    Audit Trail & Logging
Ensures full traceability of customer data operations:

·        Content: Logs all creation, modification, and query activities, including operator, timestamp, and source system.

·        Purpose: Enables compliance audits and issue tracing.


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