On March 29, the 2022 Golden Wheat Awards Ceremony was held in Hangzhou, Zhejiang, unveiling the winners’ list. CHANDO, after a decade of research and development, successfully created HiMurchaSin—a groundbreaking self-developed ingredient marking a "milestone" innovation for domestic beauty brands—earning the "Influential Brand Award." Additionally, with its 2022 campaigns "Confidence in Action, Natural Radiance" (featuring global mask ambassador Wang Yibo) and "Awakening Youth Power" (Tmall Super Brand Day), CHANDO swept three major marketing awards: Gold in Beauty & Personal Care, Content Marketing Award, and Event Marketing Award.
Image: Jiang Jiayun (first from left), Deputy Director of Mask Products at CHANDO, accepts the award on behalf of the brand.
The ceremony also featured a roundtable discussion with industry brand representatives. Jiang Jiayun, Deputy Director of Mask Products at CHANDO, was invited to share insights on product innovation breakthroughs.
Image: Jiang Jiayun (first from right), Deputy Director of Mask Products at CHANDO, participates in the roundtable discussion.
Dubbed the "Oscars of E-Commerce," the Golden Wheat Awards—launched in 2013 under the guidance of Zhejiang Provincial Department of Commerce and Zhejiang Daily Press Group—are China’s first e-commerce marketing awards adopting international judging standards. They analyze industry trends and marketing highlights, spanning the global new retail ecosystem to recognize the most impactful and valuable campaigns and teams, setting benchmarks for integrated brand-performance excellence.
In a double triumph, CHANDO secured two additional accolades at the 2023 JD.com Grand Fashion Partners Conference in Beijing. As a core brand surpassing 100 million yuan in sales on JD.com, CHANDO received the "2022 Billion-Yuan Club Award" and stood out among thousands of campaigns to win the "2022 Marketing Excellence Award" for its outstanding marketing capabilities.
CHANDO’s six awards across Tmall and JD.com underscore its successful strategies in brand innovation, content creation, and digital marketing. Moving forward, CHANDO will continue to delve into consumer needs, innovate marketing approaches, and leverage digitalization to maximize brand-performance synergy.
